Ralph Lauren's share price climbs after Melania Trump wears the brand for Donald's inauguration

On the Eve of Donald Trump's inauguration, Ralph Lauren shares were trading at $88.20 per share. Just about an hour after Melania trump stepped out for her husband's inauguration dressed in a blue cashmere outfit from the brand, its share price shot up to $88.32 and at the close of markets yesterday, it was trading $88.90.